Kogan Page

Книги видавництва Kogan Page:

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Сью Бішоп

2013, Kogan Page, 168 с.

Develop Your Assertiveness offers simple techniques to enable professionals, students and job seekers to speak up and say what they mean at work and at home. Packed with examples and exercises, it is a self-help guide covering topics such as: tension ...

Ціна: 375 грн.

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The New Strategic Selling

Роберт Міллер, Стівен Хейман, Тед Тулея

2011, Kogan Page, 288 с.

Learn from one of the bestselling books on sales ever published, which has cemented itself as the must-read for any sales or marketing professional, written by leaders at Miller Heiman - the global lead in sales and development. Strategic Selling pr ...

Ціна: 1562 грн.

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The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser

Стівен ван Беллегем

2012, Kogan Page, 224 с.

The increasing popularity and importance of social media in the recent years has created a growing gap between modern, internet savvy consumers and traditional advertising. Since old tried and tested marketing techniques are no longer effective, ma ...

Ціна: 711 грн.

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IQ Testing : Increase Your Vocabulary and Develop Your Powers of Calculation and Logical Reasoning

Філіп Картер, Кен Расселл

2009, Kogan Page, 176 с.

IQ Tests - standardized tests designed to measure intelligence - are used as part of the recruitment process for many jobs. IQ Testing will familiarize readers with the different types of test, reduce nervousness, and increase their chances of pa ...

Ціна: 756 грн.

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Talk Normal : Stop the Business Speak, Jargon and Waffle

Тім Філліпс

2011, Kogan Page, 184 с.

Most large companies have entire departments devoted to communications, but company mission statements and press releases are becoming harder to understand. With the humorous and sometimes poignant style of foolishness that plagues the world of "The ...

Ціна: 461 грн.

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Readymade CVS: Winning CVS and Cover Letters for Every Type of Job

Лінн Вільямс

2012, Kogan Page, 248 с.

Readymade CVs will help all job hunters to get that crucial interview. After setting out the ground rules for preparing a CV, the author offers a large selection of specimen CVs which readers can personalise to suit their own circumstances. ...

Ціна: 351 грн.
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Branded Beauty: How Marketing Changed the Way We Look

Марк Тангейт

2011, Kogan Page, 288 с.

Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlors in Brooklyn, he talks to the people whove made skin their trade. Full of fascinating detail on such great names as Revlon, Estee La ...

Ціна: 711 грн.

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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Мартін Ліндстром

2012, Kogan Page, 272 с.

You can buy this book in russian translation, book title "Вынос мозга. Как маркетологи манипулируют нашим сознанием." Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turn ...

Ціна: 508 грн.

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Risk Management

Пол Хопкін

2013, Kogan Page, 288 с.

Risk management is not just a topic for risk professionals. Managers, business owners and directors at all levels must be equipped with an understanding of risk and the tools and processes required to assess and manage it successfully. Risk Manageme ...

Ціна: 1562 грн.

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Six Figure Management Method: How to Grow Your Business with the Only 6 KPIs Youll Ever Need

Патрік Джорджес, Джозефін Хас

2013, Kogan Page, 256 с.

Measuring and improving performance is critical for managers who want to achieve successful business growth. However, standard key performance indicators (KPIs) can be overly complex and therefore ineffective in managing productivity. Six Figure Mana ...

Ціна: 1073 грн.

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Bold: How to Be Brave in Business and Win

Енді Мілліган, Шон Сміт

2011, Kogan Page, 336 с.

In every industry, some brands stand out from the crowd because of their distinct way of doing things. These companies challenge conventional wisdom and industry norms to win in their markets. They see their customers and employees as members of a li ...

Ціна: 605 грн.

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Distribution Channels: Understanding and Managing Channels to Market

Джуліан Дент

2008, Kogan Page, 336 с.

You can buy this book in russian translation, book title "Все о дистрибуции." Distribution represents about 50% of the activities of almost every industry and is critical to a company’s success. Distribution is about more than logistics; it is about ...

Ціна: 1242 грн.

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The Retail Champion: 10 Steps to Retail Success

Клер Рейнер

2012, Kogan Page, 224 с.

With both small and large retailers collapsing, consumer confidence is at an all time low. The Retail Champion provides a practical ten step method showing independent retailers how to map out a unique plan so that they can thrive, even in uncertain ...

Ціна: 1260 грн.

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The Conversation Company : Boost Your Business Through Culture, People and Social Media

Стівен ван Беллегем

2012, Kogan Page, 288 с.

In an age of readily available feedback on sites like Yelp and Facebook, consumer conversations, or word-of-mouth recommendations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations ...

Ціна: 881 грн.

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Working Abroad : The Complete Guide to Overseas Employment and Living in a New Country

Джонатан Рейвід

2010, Kogan Page, 288 с.

Whatever the reason and however long you plan to stay, moving overseas is not just about deciding what to take with you. Your entire life is about to change and the more prepared you are, the better the relocation will go. "Working Abroad" covers e ...

Ціна: 571 грн.

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Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands

Ніколас Інд

2012, Kogan Page, 256 с.

Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. Brand Together will sh ...

Ціна: 888 грн.

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Mash-up! How to Use Your Multiple Skills to Give You an Edge, Make Money and Be Happier

Іан Сандерс, Девід Слолі

2012, Kogan Page, 256 с.

The days of being defined by a single job title are vanishing. The future of business is project-based, rather than role-based, and the people who will thrive in this kind of economy are labeled by Fast Company as "Generation Flux." They are adaptab ...

Ціна: 563 грн.

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Customer Care Excellence: How to Create an Effective Customer Focus

Сара Кук

2011, Kogan Page, 288 с.

You can buy this book in russian translation, book title "Клиент в фокусе. Как поместить интересы клиента в центр внимания вашей организации." With more choice than ever before, customers today have high expectations of products and services. Busines ...

Ціна: 888 грн.

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Embodied Leadership: The Somatic Approach to Developing Your Leadership

Піт Хемілл

2013, Kogan Page, 280 с.

We dont need leaders who know about leadership - we need leaders who embody the capacity to lead in the midst of ambiguity and complexity. The concept of embodied leadership is derived from somatic coaching, a unique approach that brings the body for ...

Ціна: 1317 грн.

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IQ and Psychometric Test Workbook : Essential Preparation for Verbal Numerical and Spatial Aptitude Tests and Personality Tests

Філіп Картер

2011, Kogan Page, 248 с.

Featuring an outstanding collection of original logos, corporate This book contains hundreds of practice IQ questions as well as answers with explanations. The size and layout allows space for writing answers and making notes. Topics covered incl ...

Ціна: 483 грн.

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Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity

Кіт Лінкольн, Ларс Томассен

2009, Kogan Page, 320 с.

Private labels, also known as “store brands” or “house brands,” have long been associated with inexpensive name-brand knockoffs. In recent years, however, retailers have begun marketing higher-quality products under their private labels. The result h ...

Ціна: 533 грн.

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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

Джуліан Каммінс, Родді Маллін

2010, Kogan Page, 280 с.

You can buy this book in russian translation, book title "Стимулирование продаж. Распродажи, подарки, скидки, купоны и другие инструменты повышения спроса." Sales promotion is one of the most powerful weapons available to sales and marketing staff, a ...

Ціна: 888 грн.

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A Quick Start Guide to Google AdWords

Марк Харнетт

2010, Kogan Page, 128 с.

Before the internet if you wanted to sell something you marketed with leaflets through the door or with an expensive television campaign; now Google has changed the way we advertise. You can find out exactly if your ad is working, where and how. A Q ...

Ціна: 355 грн.

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A Quick Start Guide to Mobile Marketing

Ніл Річардсон

2010, Kogan Page, 160 с.

New technologies such as the internet and mobile communications are changing the face of business communications. With over 2 million enterprises in the UK, incorporating these new approaches has become crucial to avoiding business failure and drivin ...

Ціна: 355 грн.

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